Search Engine Marketting

Search Engine Optimisation.

What is search engine marketing (SEM)? What is search engine optimisation (SEO)? How do I promote my website?

There is a lot of helpful information, as well as a lot of misinformation, floating around regarding search engine optimisation (SEO) and search engine marketing (SEM). First of all, let's start with the names: (SEO stands for search engine optimisation) (or optimization if you're from the States). In its simplest form SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.

SEM GUIDE First Step: Do Your Market Research First

I created this site in 2002, a lifetime ago as far as search engine marketing is concerned. Although the basics of content and optimisation still rings true today there are quite a few pages that are now outdated, specifically with regards to submitting to search engines. I have been meaning to give the site an update for ages but just haven't found the time so I have decided to start a blog for up to the minute search engine optimisation, online marketing and link building techniques. You're more than welcome to take the guided tour and the hard and fast rules still apply today as much as they did in 2003 but if you want the latest info head over to the Search Engine Marketing Blog. See you there!

The SEM Guide is meant to be both a tutorial and a general information resource. I am not selling or promoting anything (other than best practices). I have done SEO / SEM for 5 years and started this site as a way to organise my bookmarks and the information I had collected over the years. If you frequent other prominent SEM resources you'll find that this tutorial, like most search engine promotion sites, tends to go over the same ground. This is because There are no Secrets to successful search engine positioning - just experience, a lot of research and tons of hard work.

Keyword Density

Although some will talk about aiming for an exact proportion e.g. the number of times your keyword appears divided by the total number of words on the page, it's a little too much work for something that will take care of itself as long as you know how to write well. Use your keyword frequently on your site, but not so much that it makes the page look weird or a sentence sound awkward. If you just use the keyword once at the top of the page and then reference the keyword as "it", for the rest of the article, you'll definitely be using it too little………………………….
Remember it
If you want some numbers, you should use your keyword at least three times on the page. This does not include keyword variations.

Keyword  Variations

You may has found two good friend of high traffic keywords using a keyword research tool, but those estimates often group similar keywords, alternate spellings, and plurals into a single word. Valuable traffic is hidden when using those tools. This hidden traffic lies in all the subtitle variations of your keyword that someone may search for.

ü  Plurals - The easiest way to optimize your site is to include the plural version of your keyword at least a couple of times on your page. Nearly every keyword can do this instead of "free hat", try "free hats"

ü  Misspellings - Although it may make your site look a little unprofessional, including a very common misspelling of your keyword is one of the easiest ways to rank #1 for that exact spelling and get some free traffic. This is one of the fun things to experiment with after you've optimized the rest of your site.

ü  Acronyms - If your keyword is an acronym like SEO, write out the words completely so that you can target those people who do not know the acronym.

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